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  Locust Grove Village – Case Study

Situation

Locust Grove Village, a 50-bed skilled nursing home and a 16 unit limited care retirement apartment community, was faced with a common rural America challenge – an aging population base.  Additionally, assisted living services did not exist at Locust Grove Village or in the county where they are located.  Because Locust Grove Village lacked this continuum of care in the services they provided, there was a gap between independent living and nursing home care.  Citizens had to locate out of the county to obtain assisted living arrangements.

Families were forced to separate, family generations moved apart, not because they wanted to, but because no assisted living facility existed close to home.  And once grandparents moved away to an assisted living facility in another county, they were not moving back.

  Strategy

The LGV Board of Directors hired Virgil Scott Consulting, Inc. to conduct a campaign planning study to determine the feasibility of raising a significant portion of the funds needed to add an assisted living center to their existing facilities.  The final report from the study indicated that it was possible to raise $750,000 in donations of the $2.1 million project total.  To meet the needs of area citizens, the Board moved forward with a capital fundraising campaign in June 2012 to raise the $750,000, pursuing gifts from individuals, companies, corporations and foundations. The services of Virgil Scott Consulting, Inc. were engaged as campaign counsel.

  Results

An energetic and enthusiastic volunteer fundraising committee led the way for the organizations first-ever major gift fundraising endeavor.  In December 2013 the campaign reached and exceeded the goal of $750,000.  Residents moved into the facility in April 2014.

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